Today, for any business to have a good online presence, it must have an excellent website. The e-commerce website should be able to attract and maintain new and old customers. To ensure that the website is in perfect working condition, especially structurally, it must be tested, adjusted, and retested before launching.
Here are six key components that make a killer sales website:
1) Simple and Easy Design
The design makes or breaks the intended objective of a website; selling products or services. Better differentiation of graphics, user manuals, and literature makes the user have easy navigation as confusion is eliminated. The colors, font sizes, and types must also reflect the products, services, and targeted audience. The business should use expertise from all required people such as content creators and editors, web designers, web developers, marketers, and graphic designers.
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2) Making Sure Your Site is Secure
The security of a business website is paramount. The business information as well as the customer’s information must be guarded or protected at all costs. The site should be installed with the latest software to prevent any unauthorized access. Any security breach is very expensive to the business. And, if a customer’s information is stolen, it might be used illegally making the customers incur losses and lose trust in the company.
3) Making After-sales Service a Priority
Any product sold must be supported even after the sales. The company should check on whether customer satisfaction or quality assurance was really met. The website should allow the customers to make reviews and recommendations without intimidation. The customer support department must also be accessible through emails, query forms, telephone, and real-time chats.
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4) Include Reviews and/or Testimonials
It is reported that 61% of online shoppers read customer reviews before deciding to purchase a product or avail of a service.
Including product reviews and customer testimonials to your website is one of the most obvious and easiest ways to increase conversions and promote sales. You can either provide product reviews directly under each product’s description or devote a separate page for reviews and testimonials.
5) Simple, Fast, and One Page Checkout
You have successfully made your customer reach the checkout point. But all your efforts will go down the drain if you lose customers at checkout. You should make the process of buying as simple, straightforward, and quick as possible. Keep your checkout page design clean and easy to navigate. Ask only for information that is absolutely necessary like name, address, and payment information. Provide them with various payment options (like a credit card, bank transfer, PayPal, etc.) to make the checkout process convenient for all.
6) FAQ Pages and Thank you Pages
Including a FAQ page helps customers to build trust in the business. It shows that you are transparent with your business and care about their queries. People are more likely to buy from businesses that appear reputable and knowledgeable.
The need to include order/purchase confirmation pages and thank you pages goes a long way. It helps in tracking conversions and allows customers to be confident that their payment has gone through successfully. It also makes them feel appreciated.
There are a lot of e-commerce websites out there struggling and pushing their way up the ladder to make an effective online presence. However, not everyone makes it to the top. But with these above-discussed tips and methods, you can definitely make an impactful website that will boost sales and attract customers!