Say what you want about a SEO tactics, but link building remains one of the most important aspects any website owner can use to improve search engine ratings. However, unless you are an experienced online marketer, well-versed in search engine optimization, don’t attempt to do this on your own. Higher a reputable and experienced SEO firm that will reduce your operating stress levels while putting money in your pocket.
If It’s Not Quality, Do Not Connect
All links are not created equally. Some are much better than others, while some are just absolutely no good at all. You need quality links. Therefore, steer clear of any company that offers to get you hundreds if not thousands of links for just a couple hundred dollars. Avoid companies like this lucky with the plague. Yes, these companies can provide you with that many links. But, you must understand that search engines have the ability to judge the value of every back link that appears.
Yes, the numbers game might provide you with increased traffic, but without quality links that will do nothing for your PR. In fact, if you possessed just one high quality link from the highly ranked in popular website, this would have greater impact upon you then receiving hundreds of poor quality connections. There are number of factors that search engines evaluate determining a quality link but the two most important are website authority and content.
I Told You I Knew What I Was Talking About
When referring to authority, the top three search engines – Google, Yahoo! and Bing – determine authority based on what they think about the website. Therefore, any good advanced link building service that has ample experience will consistently concentrate toward obtaining links from a variety of websites possess a high authority.
This authority is usually measured by a websites page rank. This is a numeric rating that is assigned to a webpage. A page receiving a zero is at the lowest end where a page with a 10 is considered a high authority. If you want to determine a particular websites page rank, download the Google toolbar and use the page rank option.
Yes, Sir, Content Still Reigns Supreme
The type of content on a particular page also has tremendous impact upon how that link is viewed by the search engines. When you employ a link building service, they need to do much more than grab a hold of random links wherever they can find them. They must provide you with links from webpages that also have content similar to what you offer on yours.
Furthermore, your selected keywords which you hope to gain higher page ranking for should also reported that webpage. The search engines will attempt to determine what possibly could be the reason for one page to link to another.
Just because two webpages are linked doesn’t mean that they have any kind of related association. The search engine spiders will scan the text on the webpage coming up with an idea why the link is there in the first place. So, if you have a link from a page that has a lot of text is also related to you your products and services, this will go a long way toward favoring you with higher PR.
Any company that provides effective services will have no problem showing you examples of the type of advanced link building service they offer.
