In today’s world when seemingly infinite products and businesses are trying hard to get consumers’ money and attention, branding is now more important than ever to run a successful marketing campaign.
Great logos are vital for the marketing success because they can easily tell a story about the character and quality of the product or company it represents. When designing a logo, you need to pay attention to a number of things.
Here are some of the basic elements/characteristics that make a great logo:
1) Simplicity
Your logo design needs to be simple to allow for easy recognition. A great logo is something unique without being overdrawn. Take your logo as an emblem, not a manifesto. A complicated logo fails to engage the audience, so keep it simple.
2) Memorability
The more memorable a logo design is, the higher the chances of it being successful. A good logo is easy enough for consumers to remember it. People should recall your company’s name just by having a look at your logo. McDonald’s logo design is a perfect example of a memorable logo design.
3) Timelessness
Do you know what separates Coco-Cola logo from many other logos? It’s the timelessness that sets it apart. Coco-Cola has not made any huge changes to their logo since 1885. That’s a timeless design for you. Don’t try to be too trendy and design considering if it will still be effective in 10, 15, 20 years.
4) Versatility
A great logo is always functional and able to work across different mediums and applications. It is therefore important to design it in vector format for easy scalability. Make it look unique as well.
5) Appropriate
It is important to position your logo in a way that it is appropriate for its intended purpose. It means you will be better off using a childish color scheme and font if you’re designing a logo for children’s toys store. This logo isn’t going to work for professional industries.
A logo needs to be self-explanatory, but it doesn’t mean it should explicitly show what a business sells. About 94% of the logos don’t clearly mention what the business sells, but they derive their meanings from the quality of the business they symbolize.
6) Distinctive
Don’t design a logo that looks a lot like your competition. Your logo needs to be unique to set you apart, but don’t go overboard with the idea of making it distinctive and end up designing something overly complicated.
7) Aesthetically Appealing
A successful logo is always appealing. It stirs emotions to enhance the positive image of the business it represents. An aesthetically unappealing logo will turn people off or attract wrong kind of attention. A perfect example of an ugly logo was the logo designed for 2012 Olympics in London, which taken away some of the glory that is always associated with the Olympic Games.
8) Consistency
Versatility is an important element for a successful logo, but you need to maintain a level of consistency. Make sure that your logo communicates a consistent image among all marketing materials, including your business cards, websites, etc.
In short, logo is extremely important for branding and helps your business become known to the world. When confused, don’t take chances and work with experienced logo design company to design a logo that is versatile, easily recognizable, and memorable. It will also work across a variety of applications and media.
So, let a professional help you create a perfect logo that describes your business without using exact literal terms.
