How are YOU doing on Twitter?
A lot of people complain to me about Twitter not working out for them.
Many state that the same effort put into Twitter as into Facebook results only in a fraction of the success from “fun work” on FB.
So why is Twitter so recommended for marketing when there is so much struggle involved?
It is true that while a lot of Facebook success can come naturally and almost accidentally, Twitter can involve a little bit of preparation before you throw yourself into it.
Here are some hints and tips that will help you do well if you need help getting pushed:
Never follow more people than people follow you
Just because you are allowed to follow 10 percent more people than people follow you doesn´t mean you need to do it. At no time you should ever appear like a spammer or someone who needs followers.
There is only one exception: In the beginning, getting up to the 2,000 follower mark is what everyone wants, so following a few people before being followed is ok.
But there are still much better ways to get started strong.
Spread your current social and search engine presence towards Twitter
Let´s say you have no followers yet. Use your current traffic and social presence to gain real followers by placing a Twitter widget on your blog. To this day, the strongest supporters amongst my followers are still the ones who followed me first and actively retweet me whenever something I post captures their interest. Being authentic is a must. Those people may not have had a strong presence on Twitter themselves at the time, but as time went by, their followers grew and because of that I continue to get the right push when I need it.
The free version of Just Unfollow allows you to unfollow around 100 accounts a day and follow back around 25.
Following back people is not a bad idea, but don´t stress about following them back too quickly. Don´t worry about people unfollowing you after a couple of days for you not following them back. This is ok, because people using that strategy are usually not interested in you, but getting followers. Which of course is what your focus should be as well, but be selective and set the right tone:
You want people who are interested in you and your products and services. Not dead weight cluttering your timeline with unimportant nonsense.
At the same time, you should not unfollow people too quickly. Some of the best followers are people of unfluence who have helped me get 21,000 visits to a post just by retweeting me. Those people can take as long as a month to follow you back. So as long as you gain followers and you work hard on targeting THE RIGHT ACCOUNTS to follow, take a break and focus more of your energy on quality material that makes people happy that they have followed and “fanned” you.
So who should you follow?
Your Twitter strategy should be to use the platform to get immediate business (short term) while gaining targeted followers who may hire you or help you grow intermediately while establishing yourself as a brand worth paying attention to without having to follow more people than follow you.
Is there a benefit in using Tweetadder?
Using Tweetadder, as an example, I have managed to revive a business dying by following only 30-40 people daily. This example should go as a reminder that when you are not happy with your growth, rather than blindly following mass amounts of profiles, it is a lot wiser to detect accounts interested in you and your products NOW.
While some people are happy following whoever follows their competition, my strategy was different:
On Tweetadder, I have researched better keyterms to type in and capture people interested in what I have to offer.
If you let Tweetadder run and look for very targeted keyterms, so targeted, very few are typing them in, and you automatically follow people shortly after sending those tweets, you will capture potential clients and make sales right away without following too many people who cannot do anything for you.
Choosing keyterms on Twitter is different than with search engines
Think outside the regular box. If you use the terms you target in Google to detect related tweets, chances are what will pop up is competitors promoting their product and following them would be a complete waste.
Instead put yourself into the shoes of the people who could be interested in what you have to offer.
When you don´t follow as many people as Twitter allows you but rather force yourself to do the right experiments and keep your follower/following ratio around 1:1, you are likely to find what is best to meet your short term, intermediate and long term goals.
But until you have the right amount of followers and things kick off well, it is your job to play around with the best terms to add into Tweetadder to ensure that there is going to be a great conversion from your efforts which in turn as well is going to help grow your account as a good side-effect rather than that being your prime target.
There are many people who “succeed” in getting tens of thousands of followers, but when they tweet, nobody clicks on their site. So don´t let people promoting more Twitter followers mislead you into believing that this should be your goal.
So let´s summarize:
1) Never focus on getting followers by the numbers.
2) There is always a better list of Tweeters to follow.
Never stop finding them.
3) People get bored with repetitive tweets. Shake things up, but always come back to the basics.
And more than anything:
Be known for something.
And once you are branded well, you will never fall by the wayside.